Brand psychology. How it works!
In this post we explore how the psychology of Carl Gustav Jung and Sigmund Freud's psychoanalysis have been used by the marketplace to transform products into magical brands that we subconsciously connect with. For the book Brandpsycho, go here. Psychoanalysis and especially the ideas of Carl Gustav Jung have increasingly become more relevant to the field of advertising and marketing. Psychoanalytical theories, first introduced in America in 1909 when Freud and Jung spoke at