Aug 15, 20185 minThe fall of a modern madmanI wanted this story to begin in Tokyo, for it to be about how I, Jakob Lusensky, the hidden persuader, high on success on the...
Aug 3, 20184 minHow did Apple become the world's first trillion-dollar company?Let’s be honest: Apple creates excellent products. But don't you need more than that to become the world’s first trillion-dollar company?...
Jul 19, 20184 minBrand psychology. How it works!In this post we explore how the psychology of Carl Gustav Jung and Sigmund Freud's psychoanalysis have been used by the marketplace to...
Jul 18, 20183 minDe:branding Starbucks logotype In this article we de:brand Starbucks by taking a closer look at the evolution of their logotype and how it reflects the change of brand...
Jul 16, 20182 minInside the mind of Steve JobsLet’s be honest: Apple creates excellent products. Without these products, there would be no magic and no brand. But there is more to...
