The fall of a modern madman

I wanted this story to begin in Tokyo, for it to be about how I, Jakob Lusensky, the hidden persuader, high on success on the...

Brand psychology. How it works!

In this post we explore how the psychology of Carl Gustav Jung and Sigmund Freud's psychoanalysis have been used by the marketplace to...

De:branding Starbucks logotype

In this article we de:brand Starbucks by taking a closer look at the evolution of their logotype and how it reflects the change of brand...

Inside the mind of Steve Jobs

Let’s be honest: Apple creates excellent products. Without these products, there would be no magic and no brand. But there is more to...