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    • Aug 15, 2018
    • 5 min

    The fall of a modern madman

    I wanted this story to begin in Tokyo, for it to be about how I, Jakob Lusensky, the hidden persuader, high on success on the forty-eight...

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    • Aug 3, 2018
    • 4 min

    How did Apple become the world's first trillion-dollar company?

    Let’s be honest: Apple creates excellent products. But don't you need more than that to become the world’s first trillion-dollar company?...

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    • Jul 19, 2018
    • 4 min

    Brand psychology. How it works!

    In this post we explore how the psychology of Carl Gustav Jung and Sigmund Freud's psychoanalysis have been used by the marketplace to tr...

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    • Jul 18, 2018
    • 3 min

    De:branding Starbucks logotype

    In this article we de:brand Starbucks by taking a closer look at the evolution of their logotype and how it reflects the change of brand ...

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    • Jul 16, 2018
    • 2 min

    Inside the mind of Steve Jobs

    Let’s be honest: Apple creates excellent products. Without these products, there would be no magic and no brand. But there is more to App...

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