I wanted this story to begin in Tokyo, for it to be about how I, Jakob Lusensky, the hidden persuader, high on success on the forty-eighth floor of a Tokyo s...

Let’s be honest: Apple creates excellent products. But don't you need more than that to become the world’s first trillion-dollar company? In this post we exp...

In this post we explore how the psychology of Carl Gustav Jung and Sigmund Freud's psychoanalysis have been used by the marketplace to transform products int...

Let’s be honest: Apple creates excellent products. Without these products, there would be no magic and no brand. But there is more to Apple than the items it...