I wanted this story to begin in Tokyo, for it to be about how I, Jakob Lusensky, the hidden persuader, high on success on the...

Let’s be honest: Apple creates excellent products. But don't you need more than that to become the world’s first trillion-dollar company?...

In this post we explore how the psychology of Carl Gustav Jung and Sigmund Freud's psychoanalysis have been used by the marketplace to...

Let’s be honest: Apple creates excellent products. Without these products, there would be no magic and no brand. But there is more to...